"The success of the Japanese market difficult." Anker in which is said to have stretched out rapidly sales.
This is, I also Often hear.
Anker is a fabless manufacturer that was founded by the US Google graduates in 2009 (do not own production facilities in-house, manufacturer specializing in product development, quality control, marketing and customer service). Its products are sold accumulated more than 10 million mainly in developed countries such as the US, UK, Germany, Sunday, has grown to boast each genre sales No.1 in the Amazon. The 2015 fiscal year to increase the sales of also about 300 billion yen in the global, has established itself in the top brand.
This If neither be taken a huge cost on both sides of the intermediaries, because it is possible to Amazon and ebay is a huge global market, which has been established over a long period of time (sales network), as they use the sense of trust in the sale .
In addition, there is a great advantage that the direct user's voice can be heard.
Japan advance in 2013, yet only 10 people the size of the organization at the moment, 10 billion yen from fiscal 2013, and fiscal 2014 revenue of 2 billion yen. The third term of the 2015 fiscal year of 30 million yen or more, has made rapid growth.
And there in the Company profile would like to note.
Where to be, and that the head office is in China, it has not been described that the CEO is a Meng Yang.
It has been described, "Anker was founded in 2009, the brainchild of a group of friends working at Google."
Most people of Japanese do not know that.
Surprisingly, this it is important.
In Japan, even in a good product, only say that Chinese companies, because there is a tendency to be shunned.
Never, does not mean that look down on China.
This is now a reality.
In addition, the phrase of the "was founded by the US Google graduates" has a tremendous brand strength.
Japan of "UNIQLO" is also done the same thing.
"UNIQLO" was a publicity at its inception, "quality", "cheap".
However, as the "UNIQLO" brand is a major, performance of the inner has continued to grow, such as fleece, Put on product was slowed.
Then, commodity put on was to remove the tag of "UNIQLO". Then performance was continued growth.
Eventually, the user is that because there is a resistance to it, which is known for wearing a cheap commodity.
This is, attention is there, especially in the Japanese market.
"UNIQLO" was a publicity at its inception, "quality", "cheap".
However, as the "UNIQLO" brand is a major, performance of the inner has continued to grow, such as fleece, Put on product was slowed.
Then, commodity put on was to remove the tag of "UNIQLO". Then performance was continued growth.
Eventually, the user is that because there is a resistance to it, which is known for wearing a cheap commodity.
This is, attention is there, especially in the Japanese market.
Products is only good, fight not the current situation.
Official website =>
Anker
PR:
Worldwide Shipping Site
